This was a Hell in a Cell match for the New Day’s WWE Smackdown Tag Team Titles.
Despite there being a whole bunch of these in 2017, this is probably the one you remember, and for good reason.
It’s the biggest one. The match where The New Day and The Usos get to have their longest, flashiest, and most significant match together. It’s been something like fifteen years since a tag team feud got this match prolonged attention and respect from the WWE, and they end it with a bang. It is maybe not booked in the way I would prefer, giving The Usos the duke seemingly because they needed it more whereas The New Day can heat themselves up again at just about any time given a microphone and a ring, but it is a big tag team match blowoff that absolutely delivers, to the extent that it is one of the best matches of the year full stop, and I love so much about what it represents and has to say about the style itself.
The thing here — and what sets this one so far apart from the others for me — is that while all of their other matches were classic kind of 2010s tag formula deals building to these spectacular and positively gorgeous firework show finishing runs, this is a much much meaner affair. Tensions finally boiling over and being unleashed when trapped in the Cell.
Outside of maybe the Undertaker vs. Brock Lesnar match from 2015, a match that succeeded in these confines by largely just working it as a classical bloodbath cage match, it’s the best Hell in a Cell match this decade because it recognizes what this ought to be. Not only in the sense that it’s conducted with real electricity and hatred, but also in the sense that it is the end of a feud, and for once, a match that needs a Cell around it, rather than the inverse as it’s been since this became a yearly pay-per-view.
That’s not to say that this doesn’t have some truly sensational spots though.
It does, and this is also one of the best matches of its kind all decade because it’s one of the few Cell matches (the womens division Cell matches are great at this too) to genuinely innovate.
Some of the things they’re doing here are among the coolest spots of the year, or in a match like this in a really long time. The famous New Day Penitentiary spot, in which an Uso is trapped in the corner of the Cell by four kendo sticks going from side to side wedged into the chain links, is genuinely incredible and one of the most inventive Hell in a Cell spots that anybody’s come up with in a decade plus. Likewise, some of the spots into the cell wall, such as the Doomsday Tope Suicida to Big E, are genuinely sick as hell, striking a perfect balance between the fireworks of their other matches, and something that’s reckless and violent, in a way a match like this really benefits from. Reheating the classic Orton/Cena handcuffs and kendo stick spot from the all-time great “I Quit” match in 2009 to poor Xavier Woods is something that strikes that same tone, combining something that is objectively cool as hell, and adding in enough force and intensity to make it into something even greater.
That feeling is something that’s so much more present in this match than any of their others.
From the start, this is more clearly about anger and punishment and pure feeling than any of the others. This is a match with some real nasty and mean spirited shots, and a million receipts. It’s a match conducted with a great amount of feeling and emotion, largely in terms of the way they move and the way they execute the big spots in this match, but also in the smaller moments in between those highlights. Nobody here is exactly wrestling’s greatest actor, but they each have a great moment or two of real energy and fire to them beyond the purely mechanical, be it Big E’s comebacks, The Usos expressing annoyance in the back half when none of their ideas work and swinging even harder, and especially, Woods fighting at the end without any hands, swinging blindly, and getting up with this look in his eyes like he knows that Big E isn’t coming to save him.
Xavier Woods is not the best wrestler in this match or on his team, but he’s the glue that holds the story of the thing together, and that allows the match to hit on a slightly higher level than simply being a collection of some enormously cool ideas. Narratively, the match does real well for him, allowing Woods to complete his transition from sidekick to maybe the most genuinely heroic of the group, choosing to fight through it rather than flee like he used to, or roll over and take it. His performance of these ideas is also especially strong, managing to be sympathetic during the moments when he’s beaten half to death with the sticks, fired up and believably desperate and frantic when saving Big E for once, and especially shining in those final moments, great enough that I am still genuinely bummed The New Day lost this match, and it’s not because of some outstanding Usos heel performance. This is probably a great match no matter what, but without Woods being as great as he is in this match, in the specific ways both big and small in which he is, I don’t think this is half as memorable as it turns out to be, especially in its closing moments.
Following Big E being taken out with the Doomsday Tope into the cage and the Double Uce, and finally a Double Uce to Xavier Woods under a chair, The Usos regain the titles to end the feud.
It’s not my favorite booking in the world, but in a match that seeks to make a point about their brutality and strategy winning out, opting to get rid of Big E entirely at the end instead of crowding the big man, it’s one that totally and completely succeeds at making that point.
(Whether or not that point is better than “likeable heroes succeed over their villainous foes at the end of a feud” is another debate (the answer is no, of course not you fucking dummy), as is what the point of such a savage villainous victory is when The Usos turn babyface within a few weeks anyways, but in the moment, this is a match that does as well as possible with the subject matter.)
As with any rivalry that’s built up like this one has, going bigger and doing more with (almost) every match, showing more and more not only in terms of sheer offensive scope but also in the evolving strategy of their matches, this gimmick match blowoff is far and away the best one. It’s their Big One together, where not only does everything kind of come to a head narratively (mostly), but in which they throw out the absolute biggest match they possible have, beautifully constructed and executed with as much feeling as they can possibly muster up. The match is a genuine triumph, not only out of a company that doesn’t make a habit out of offering stuff like this all that often, but out of a division that they haven’t allowed that privilege to in a real long time.
You buy the ticket and you take the ride, you never ought to expect anything and should always safeguard your brain before getting in line, but matches and feuds like this are why you go to the park in the first place.
***2/3